Programming & Performance

NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

The shift 'puts local TV on a level playing field with digital'

The change will take effect April 1.NBCUniversal
By Mollie Cahillane

February 23, 2021

NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet