NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

The shift 'puts local TV on a level playing field with digital'

NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in