NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

The shift 'puts local TV on a level playing field with digital'

The change will take effect April 1. NBCUniversal

NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.