Programming & Performance

NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

The shift 'puts local TV on a level playing field with digital'

The change will take effect April 1.NBCUniversal
By Mollie Cahillane

February 23, 2021

NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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