Programming & Performance

NBCUniversal Moves to Fully Impressions-Based Local Ad Buys

The shift 'puts local TV on a level playing field with digital'

The change will take effect April 1.NBCUniversal
Headshot of Mollie Cahillane
By Mollie Cahillane

February 23, 2021

NBCUniversal is furthering its commitment to local ad sales, officially rolling out a 100% move to impressions-based buying for all local advertising campaigns on its 42 NBC and Telemundo stations and seven regional sports networks (RSNs), effective April 1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Related Articles
Peacock Boss Baby
Streaming & OTT

Boss Baby Sequel to Debut on Peacock and in Movie Theaters the Same Dayicon-image

By Mollie Cahillane

guy fieri standing next to a chef in a kitchen
Programming & Performance

Guy Fieri to Stay at Food Network in 3-Year Exclusive Dealicon-image

By Mollie Cahillane

TV Upfronts

Hulu Promotes Scott Donaton to Head of Marketingicon-image

By Mollie Cahillane

Connected TV

Comcast Officially Enters the Smart TV Marketplace With XClass TVicon-image

By Mollie Cahillane

Microlearning
View All

Understanding How Social Values Can Help Brands Build Trust and Make Connections

Why Marketers Need Collaborative Work Management

The Power of Advertising on the Second Screen

Mastering the Art and Science of Subscriber Care

You Might Like

Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Audacy

The Art of Shopper Recognition

By Acxiom