NBCUniversal Opens Up More Inventory to Local Advertisers

Regional advertising product Spot On folded into One Platform

NBC's Spot On and NBCUniversal’s One Platform logos
NBC's Spot On will be pulled under NBCUniversal’s One Platform ad offering, giving local marketers additional audience targeting tools and inventory. NBCUniversal

NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and Apple News as part of an effort to substantially expand the ways these advertisers can spend across the NBCUniversal portfolio.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.