NBCUniversal Opens Up More Inventory to Local Advertisers

Regional advertising product Spot On folded into One Platform


NBCUniversal is for the first time allowing local and regional advertisers to access inventory on platforms including Peacock, YouTube and Apple News as part of an effort to substantially expand the ways these advertisers can spend across the NBCUniversal portfolio.

As part of the move, NBC Spot On, a hub for local marketers to access digital inventory across local NBCUniversal stations that the media company debuted in February, will get an injection of more digital inventory.

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