Gaming

NBCUniversal Expands Into In-Game Advertising With Anzu Partnership

The company has also invested in the ad tech startup

NBCUniversal becomes Anzu’s global sales partner and the exclusive third-party seller in the U.S. and U.K.NBCUniversal
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By Mollie Cahillane

February 28, 2022

NBCUniversal is trying its hand at native in-game advertising for the first time, teaming up with video game advertising company Anzu for a global partnership.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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