NBCUniversal Solidifies One Platform Offering Ahead of Upfront

Marketers can buy linear and digital spots together across 4 audience groups

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Last month at CES, NBCUniversal took the wraps off its One Platform offering, which will enable the company to sell its ad inventory across all screens.

Now, the company is sharing more details about One Platform, including the new transaction model that will be available to marketers for the first time during this year’s upfront.

NBCU previously used separate tools to transact linear and digital advertising, but it’s uniting that inventory with One Platform. While the offering will take three years to fully complete, the first iteration will be available for the upfront, allowing NBCU to streamline

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