Streaming & OTT

NBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formats

Streaming service will have no more than 5 minutes of ads per hour

nbcu-ad-strategy-peacock-CONTENT-2020 — Curator ads, which will place spots on Peacock title based on specific moods or themes, are among NBCU's ad formats for the streaming service.NBCU

As NBCUniversal prepares to unveil many new details about Peacock at today’s investors day in New York, the company has set its ad strategy for the upcoming streaming service, lining up several brand sponsors for its April launch.

State Farm, Target and Unilever are among the Peacock brand sponsors and will be involved in the service’s marketing campaign, which the company said has a budget of “hundreds of millions of dollars.” Additional launch sponsors will be announced in the coming weeks.