NBCU Sells Out Telemundo's Major World Cup Sponsorship Spots a Year Ahead

Broadcaster doubles linear revenue and triples digital revenue compared to 2018 timeframe

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The 2022 FIFA World Cup is still more than a year away, but advertisers are already lining up to sponsor NBCUniversal and Telemundo’s Spanish-language broadcast of the soccer competition.

With twelve months to go, NBCUniversal and Telemundo are sold out of the competition’s major sponsorship spots, which include the presenting sponsorships for the pre-game, halftime and post-game shows, said Dan Lovinger, evp sales and partnerships, NBC Sports Group. NBCU expects most of its inventory to be sold out entirely ahead of its spring 2022 upfront, Lovinger said.




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