Sports Marketing

NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Minions, Real Housewives and WWE assist in final marketing push ahead of Tokyo Games

This Minions-Simone Biles spot is one of several NBCU crossover Olympic promos.NBCUniversal
By Kelsey Sutton

6 days ago

Simone Biles isn’t only the most decorated gymnast in history. Leading up to the Tokyo Olympics’ opening ceremony on Friday, the athlete has been serving as a heavy-hitting presence in much of NBCUniversal’s marketing material for the event.  

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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