NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Minions, Real Housewives and WWE assist in final marketing push ahead of Tokyo Games

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Simone Biles isn’t only the most decorated gymnast in history. Leading up to the Tokyo Olympics’ opening ceremony on Friday, the athlete has been serving as a heavy-hitting presence in much of NBCUniversal’s marketing material for the event.  

A slow-motion video of Biles’ gravity-defying gymnastic skills, filmed from 10 different camera angles, began running on NBCUniversal properties during May’s Kentucky Derby. That promotion paved the way for several other Olympics spots featuring Biles.

One heartwarming 60-second spot features This Is Us star Sterling K.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in