NBCUniversal and RTL Extend Media Inventory

Media giants will expand the reach of each other's advertisers into new territories

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Media and entertainment companies NBCUniversal (NBCU) and RTL Group have agreed an international partnership to deliver access to their TV and digital ad inventory.

The agreement will run with RTL AdConnect, the international sales house of RTL Group, which provides advertisers with access to video inventory and claims to reach around 165 million potential consumers across Europe each day. The deal includes more than 150 TV channels, including ITV, RTL, Videoland and 6Play, as well as 300 digital platforms and 40 radio stations across 12 countries.

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