RTL has agreed to acquire Yospace in a transaction valued at $33 million, in a deal that will add to the broadcaster’s existing bench of ad-tech assets, which includes fellow video specialists SpotX, SmartClip and Clypd.
Yospace has developed a technology that allows for the removal of ads contained within television broadcasts, replacing them with more targeted insertions in subsequent content streaming sessions—technology commonly referred to as server-side dynamic ad insertion (DAI).
Yospace licenses this technology to broadcasters in Asia, North America and western Europe, helping them improve their online ad yield, particularly for video-on-demand services.
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