Connected TV

Marketers Want Precision Targeting With CTV, and They're Getting It

Data is the key

Adweek’s Mollie Cahillane talked with Ashwin Navin, cofounder and CEO of Samba TV; Ashish Chordia, founder and CEO of LG Ads; and Travis Hockersmith, vp of platform business at Vizio.Adweek
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By Alexandra Bower

June 11, 2021

The Covid-19 pandemic forced an already shifting industry headfirst into streaming.

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Alexandra Bower

Alexandra Bower is a freelance writer for Adweek.

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