Data & Insights

39% of Americans Added Streaming Subscriptions During the Pandemic

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform

adweek morning consult streaming
Respondents said they're more interested in cheaper, ad-supported options than more expensive, ad-free options.Getty Images
By Kathryn Lundstrom

June 1, 2021

While it may have been hard to meet new people over the past 14 months, many Americans sought out new relationships through the faces on their TV screens—connected TV screens, that is.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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