39% of Americans Added Streaming Subscriptions During the Pandemic

In a new Adweek-Morning Consult poll, 70% said that someone in their household subscribes to at least one platform

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While it may have been hard to meet new people over the past 14 months, many Americans sought out new relationships through the faces on their TV screens—connected TV screens, that is.

In a new Adweek-Morning Consult survey, respondents shared how their relationships with streaming services changed after the pandemic hit, and how they expect things to evolve over the next year. With the proliferation of platforms and an increasingly competitive landscape, viewers’ decisions will dictate the success of countless ad dollars—especially as they decide whether to opt for lower-cost, ad-supported options over premium, ad-free offerings.



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