March Madness Fans Can Shoot Virtual Hoops in Roku, TurboTax Teamup

Partnership includes an immersive Snapchat AR lens and other basketball content

Roku screen
The Roku Channel's March Madness Hub will try to keep users engaged throughout the tournament. Roku

When the world shut down last year, March Madness was one of the first major events to be canceled. This year, Roku wants to make sure as many people as possible tune into the NCAA Division I Men’s Basketball Championship, which kicks off Thursday.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.