Roku Users Don’t Have to Worry About Missing the Super Bowl, Unlike Last Year

Platform continues TurboTax partnership for Roku Channel's Big Game hub

Roku once again partnered with TurboTax on the editorial hub and interactive ad units. Roku

A year ago, Roku’s then 32 million accounts very nearly missed out on being able to stream Super Bowl 54. And though there’s already been a lot to worry about in 2021, this year the platform’s now 51 million active accounts will have no concerns about losing access to Sunday’s Big Game matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs.

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@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.