Mailchimp Is Getting Into the Content Business With Its Own In-House Studio

Collaborators include Vice and the creators of 'Queer Eye'

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

After years of sponsoring content, Mailchimp is finally getting into the business of creating it.

The Atlanta-based marketing company has opened an in-house entertainment studio for producing podcasts, documentaries and fictional series. Mailchimp Presents, announced on Monday, will be working with a variety of content creation partners including Vice, WME, Pop-Up Magazine and Pineapple Street Media.

All of the content on the platform will be free and aimed at the entrepreneurial audience. The first shows include an unscripted series about business lessons from “unexpected people” and a trade show mockumentary from comedy director Jason Woliner.

According to Mailchimp, other shows are “coming soon,” including a 12-episode series from Scout Productions—the creators and producers of Netflix’s “Queer Eye”—that will feature business experts helping entrepreneurs and small-business owners grow their startups.



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