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Paramount+’s “A Mountain of Entertainment” campaign is back, this time featuring the Buffalo Bills’ Josh Allen alongside Peppa Pig.
“Crossfire” is the 14th installment in the long-running campaign for the TV streamer, done in partnership with agency Droga5. In the lead up to the Super Bowl, the first spot will air Sunday during the NFL Wild Card game on CBS between the Pittsburgh Steelers and the Bills.
The ad once again takes place on Paramount Mountain, with this iteration featuring the Bills quarterback running routes with Peppa Pig before being interrupted by the Transformers Terrorcon Scourge (voiced by Peter Dinklage).
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