The Big Game

Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Bill Murray agreed to do the spot two weeks before Groundhog Day

Murray said this was is first commercial as well as his last.
Murray said this was is first commercial as well as his last. Jeep

By Lisa Lacy

February 6, 2020

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl 54, topping both Adweek’s list of the 10 Best Super Bowl Ads of 2020 and USA Today’s annual Ad Meter.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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