Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Bill Murray agreed to do the spot two weeks before Groundhog Day

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl 54, topping both Adweek’s list of the 10 Best Super Bowl Ads of 2020 and USA Today’s annual Ad Meter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in