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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard discusses her educational process. Below, in her own words, she talks through client concerns in the new age of TV.
The challenge
Helping brands understand the ideal share shift from traditional linear TV to TV streaming.
The process
There is a clear juxtaposition between time spent in TV streaming and ad spend. According to Magna, 29% of time spent is on TV streaming versus only 3% of ad spend.
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