Investing in Social and Mobile Helped NBC Get Its Groove Back

The network is telling stories beyond the show

When NBC TV chairman Bob Greenblatt joined the network in 2011, NBC’s Facebook page had fewer likes than CBS, a decidedly older-skewing network. “And we just thought, that’s got to change. And we set about to change it, quickly,” said Greenblatt during a session moderated by Nerdist founder and TV show host Chris Hardwick at the NAB Show in Las Vegas.