Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit

Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit

brooklyn museum beaux-arts court
The exhibit is set in a virtual version of Brooklyn Museum's Beaux-Arts Court. Netflix, Brooklyn Museum

Netflix hasn’t been able to leverage in-person experiential to promote original content this year, but the streaming service found a creative way to virtually bring viewers into 20th-century America and Britain for two popular series. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.