Netflix Wants You to Hunt for Bonnie and Clyde in Its Immersive SXSW Activation

The Highwaymen will premiere at the festival

Woody Harrelson and Kevin Costner star in The Highwaymen. Netflix

Netflix is taking the hunt for Bonnie and Clyde to South by Southwest. On March 9, 11 and 12, in partnership with strategic experiential shop Collide, the streaming service will host an immersive pop-up activation that will attempt to transport attendees back to the 1930s.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.