Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

Video-sharing network is an essential part of the late-summer ritual

What comes to mind when you think of back-to-school prep? Stocking up on notebooks and pencils? A trip to the mall for the latest sneakers? How about watching hours of content on YouTube?

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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.