Data & Insights

Infographic: More Than 100 Million Movies Were Rented On Demand Last Year

The Martian was the top VOD rental of 2016

Women aged 25-54 are the most common renters of VOD movies.Getty Images
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By Sami Main

July 19, 2017

According to a new study from one2one Media, more marketers and film studios should pay attention to the rental VOD space.

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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