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According to a new study from one2one Media, more marketers and film studios should pay attention to the rental VOD space.
one2one Media helps clients tackle both addressable television ads at scale and the in-home entertainment field of renting movies through your cable or satellite set-top box. The company sifted through data from 2016 within the U.S. to reveal who’s renting and why.
“Currently, there is no industry report for this type of data,” said Karen Abram, svp of entertainment at one2one.
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