IAB Predicts Digital Video Ad Spend, On Average Per Advertiser, Will Reach $18 Million This Year

The amount devoted to original programming has also increased

Last year, advertisers on average spent $14.2 million on digital video ads. Getty Images

Brands are looking to spend more money on digital video, especially on original programming this year, as they head into NewFronts, according to a new study released by the Interactive Advertising Bureau (IAB).

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.