NewFronts

IAB Predicts Digital Video Ad Spend, On Average Per Advertiser, Will Reach $18 Million This Year

The amount devoted to original programming has also increased

Last year, advertisers on average spent $14.2 million on digital video ads. Getty Images
Headshot of Sara Jerde
By Sara Jerde

Brands are looking to spend more money on digital video, especially on original programming this year, as they head into NewFronts, according to a new study released by the Interactive Advertising Bureau (IAB).

The IAB, which organizes NewFronts, but does not put on each presentation, projected that $18 million would be spent on digital video this year, on average per advertiser, with $9.3 million earmarked for original content. Last year, advertisers on average spent $14.2 million on digital video ads (an increase from $12.1

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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