Hulu’s New CEO Works to Capitalize on the Momentum of The Handmaid’s Tale

Randy Freer preps for his first NewFronts pitch this week

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When The Handmaid’s Tale premiered one year ago, the Elisabeth Moss drama changed Hulu forever. “That show’s success created awareness for Hulu that wasn’t there in the creative community and within the general population, and [it] started a chain of events that helped move the momentum forward,” said Randy Freer. Since he took over as CEO in October, it’s been his job to captain the streaming service’s evolution and prove that the Emmy-winning Handmaid’s (Season 2 premiered last week) was no fluke.




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This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.