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The Handmaid’s Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the handmaids wear. Well, sort of.
In partnership with LeadDog Marketing Group, Hulu set up seven art installations across Austin, Texas. At each location, attendees of the festival will find a big display box with one of the handmaids costumes inside of it.
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