Those Red, Oppressive Smocks Worn in Handmaid’s Tale Go Up in Flames at SXSW

Hulu promotes Season 2 and women's rights

Hulu burned costumes from The Handmaid's Tale at seven different locations in Austin. Courtesy of Hulu

The Handmaid’s Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the handmaids wear. Well, sort of.

@ktjrichards Katie Richards is a staff writer for Adweek.