Hulu Brings Its Cartoon Lineup for Animayhem at Comic-Con

With its animation-inspired activation at San Diego Comic-Con, Hulu looks to illustrate the importance of TV fandom. On Monday, Hulu announced its SDCC activation, Hulu Animayhem: Enter the 2nd Dimension, which celebrates the streamer's vast library of adult animation by giving attendees an immersive cartoon world of their own. “As the clear favorite streaming destination for adult animation, we wanted to do more for these fans. We launched Hulu Animayhem, and we’ve created a physical manifestation of that at San Diego Comic-Con," Barrie Gruner, evp, marketing and publicity, Hulu, said in a statement to Adweek. "With a complete festival takeover from sponsorship of the official bags and multiple panels, to our Disney Entertainment Television booth, media sponsorships and an immersive experiential activation, we’re looking forward to connecting with fans in a way that is as fun as the stories we tell.” For the activation, which runs from July 20-23, Hulu takes over the Bayfront Parking Lot at SDCC, using 2D drawing styles and optical illusions to create a 3D experience for attendees. A rendering of Hulu Animayhem: Enter the 2nd Dimension. Among the featured experiences are: Solar Opposites: Inside The Wall — In honor of the series' upcoming Season 4 premiere in August. Attendees enter the 2nd Dimension, finding themselves shrunken down and tossed into Solar Opposites' iconic Wall.The Great North: Alanis Borealis — In the expansive Alaskan landscape, attendees joining Judy Tobin as she asks for life advice from a constellation of Alanis Morissette, famed '90s singer/songwriter and her imaginary best friend.American Dad: Hall of Infinite Rogers — Hulu created a collection of disguises from American Dad's resident alien, Roger. Disney+ and Hulu Content to Merge Into One App, Services Will Stay Separate There are several photo opportunities throughout the experience as well, including Family Guy: 360, where Stewie's Time Travel Pad takes center stage. Also, Archer: Wall of Agency Heroes plays homage to the series' opening credits, providing unique chances to snap pics. Additionally, The Simpsons, which recently announced its fall return, is bringing its iconic living room to the activation in front of an Animayhem TV, where attendees can grab a photo while enjoying Hulu content. Attendees can enjoy an immersive animayhem experience. Bob's Burgers also gets a grand re-re-re opening, allowing the SDCC crowd to grab a pic with the Belcher family. Lastly, in honor of Futurama's return on July 24, the activation features a 55-foot replica of HQ, along with a crash-landed Planet Express ship. Inside HQ, Futurama fans can enjoy immersive set builds, putting themselves within the series. With the Screen Actors Guild and the Writers Guild of America on strike and several major studios skipping the annual fan convention, it's set to be a different Comic-Con experience this year. However, major activations, such as Hulu's animation experience, show the convention will still be a draw for fans. Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’ Attendees looking to take part in all the Animayhem can see it at SDCC on July 20 from 11:30 a.m. to 7 p.m.; on July 21 and July 22 from 9:30 a.m. to 7 p.m.; and on July 23 from 9:30 a.m. to 5 p.m. This story was updated to include comments from Hulu's Barrie Gruner.

Marketing Innovation

Hulu's Animayhem Activation for San Diego Comic-Con Set to Be a Massive Draw

The experience celebrates Futurama, The Simpsons and other adult animation

Bill Bradley

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Bill Bradley