Hulu Rolling Out Binge Ad Format This Year, Making Original Food Shows With Chrissy Teigen

Streaming service orders Nicole Kidman series based on book from Big Little Lies author

Hulu is reuniting Nicole Kidman with her Big Little Lies writer David E. Kelley for new series Nine Perfect Strangers. Getty Images

As Hulu’s subscriber base expands yet again, to 28 million, the streaming service is rolling out a new ad format that its broadcast and cable peers can’t compete with: an offering specifically targeted at binge viewing.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.