There’s No Hurting Hulu’s Latest Live Sports Campaign

Eagles QB Jalen Hurts stars in a new 30-second spot

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

One of the NFL’s star quarterbacks has a brand new name, courtesy of Hulu.

The Philadelphia Eagles’ Jalen Hurts becomes Jalen “Hulu Has Live Sports” in the streaming service’s latest iteration of its live sports marketing campaign.

A new 30-second spot starring the quarterback will debut today on social media and sports digital properties, including ESPN, Bleacher Report and Sports Illustrated, before launching on broadcast on Sept. 7 during the Thursday Night Football kickoff.

Created in partnership with agency Translation, the creative shows Hurts discovering his last name is actually an abbreviation for Hulu Has Live Sports.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in