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One of the NFL’s star quarterbacks has a brand new name, courtesy of Hulu.
The Philadelphia Eagles’ Jalen Hurts becomes Jalen “Hulu Has Live Sports” in the streaming service’s latest iteration of its live sports marketing campaign.
A new 30-second spot starring the quarterback will debut today on social media and sports digital properties, including ESPN, Bleacher Report and Sports Illustrated, before launching on broadcast on Sept. 7 during the Thursday Night Football kickoff.
Created in partnership with agency Translation, the creative shows Hurts discovering his last name is actually an abbreviation for Hulu Has Live Sports.
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