Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers
Viacom will relaunch the net on Jan. 18

Alicia Silverstone (r.) stars in American Woman, a new Paramount Network comedy.
TVLand

Oxygen rolled out the yellow crime-scene tape and ripped-from-the-headlines stories and invited armchair detectives to test their sleuthing skills in a recent rebrand of the NBCUniversal-owned cable channel. Unofficial tagline: It’s not your grandmother’s true-crime network.