Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

Viacom will relaunch the net on Jan. 18

Alicia Silverstone (r.) stars in American Woman, a new Paramount Network comedy. TVLand

Oxygen rolled out the yellow crime-scene tape and ripped-from-the-headlines stories and invited armchair detectives to test their sleuthing skills in a recent rebrand of the NBCUniversal-owned cable channel. Unofficial tagline: It’s not your grandmother’s true-crime network.

This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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