Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

Viacom will relaunch the net on Jan. 18

Oxygen rolled out the yellow crime-scene tape and ripped-from-the-headlines stories and invited armchair detectives to test their sleuthing skills in a recent rebrand of the NBCUniversal-owned cable channel. Unofficial tagline: It’s not your grandmother’s true-crime network.

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.