How to Determine if TikTok Is Just What Your Video Strategy Needs to Flourish

The relatively new platform has marketers intrigued

there is an image that says #GoogleHelp with images from TikTok below; also there is #chairturn with TikTok images under that
TikTok is wildly popular amongst Gen Z, and marketers are clamoring to understand it to connect to that audience. TikTok

There’s a new video platform in town: TikTok. As with the arrival of any new platform the burning question for marketers is what role TikTok will play in a strong video content strategy.

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@harengel Peter Harengel advises global consumer brands on digital innovation and researches new digital business models in his doctoral studies.