Here's How Much Streamers Spent on TV Advertising in 2021

DirecTV Stream, Apple TV+ and Disney+ topped the list

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As time spent watching streaming services soared during the pandemic, so did the amount of money that the various platforms spent on TV spots to market themselves to potential new users.

Adweek has previously looked at how the biggest streaming services stack up in terms of subscribers, but here’s how much they are spending on advertising to grow their bases.

According to data from, the top streaming advertiser by estimated national TV ad spend in 2021 (through Nov.



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