How Plans to Spend $325M Funding Round From Goldman Sachs

Measurement company CEO Sean Muller has big plans

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As more brands seek a better ROAS (return on ad spend), new ad measurement tools are ascending. Case in point,, which received a $325 million round of funding from Goldman Sachs Asset Management on Wednesday. is a 10-year-old platform that measures the performance of every ad on television in real time.

With the challenges faced by legacy measurement company Nielsen, and the networks and brands seeking their own solutions, founder and CEO Sean Muller sees plenty of opportunity. NBCU chose as its first alternative measurement partner in January.

We caught up with Muller a few hours after the Goldman Sachs news broke, and just after he spoke at Adweek’s Convergent TV summit on Wednesday. “My phone’s been blowing up all morning, even as we’re standing here.” For now, Muller says “it’s business as usual,” just more of it. Watch: