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As more brands seek a better ROAS (return on ad spend), new ad measurement tools are ascending. Case in point, iSpot.tv, which received a $325 million round of funding from Goldman Sachs Asset Management on Wednesday. iSpot.tv is a 10-year-old platform that measures the performance of every ad on television in real time.
With the challenges faced by legacy measurement company Nielsen, and the networks and brands seeking their own solutions, iSpot.tv founder and CEO Sean Muller sees plenty of opportunity.
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