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In the travel industry, the customer journey has always been a fickle thing for marketers. There are online travel agencies displaying discounts, thousands of review sites, and a whole Google suite of travel products dedicated to helping travelers get a good deal.
As travel demand has plunged during the pandemic, and is just barely beginning to recover, understanding this journey has never been more important. According to STR, a hotel consultancy that tracks the industry, the occupancy rate in the U.S.
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