How Hilton Is Marketing Through the Pandemic (Pinterest Has Been Key)

'It's not about convincing someone to travel,' says vp of digital content Noha Abdalla

Noha Abdalla
Noha Abdalla's role at Hilton has grown from social media to unify all digital content under her leadership. Hilton

In the travel industry, the customer journey has always been a fickle thing for marketers. There are online travel agencies displaying discounts, thousands of review sites, and a whole Google suite of travel products dedicated to helping travelers get a good deal.

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@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.