Ellentube is the digital destination for DeGeneres’ brand’s content.
Ellentube
The team behind Ellen DeGeneres’ talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it “in a way that was pretty snackable,” he says, with shorter bits that easily lend themselves to online viewing and sharing.
This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.
