How Coinbase Broke the Offline-to-Online Marketing Paradigm

The crypto platform’s ad proved that QR codes, that failed relic of early internet era, are back to stay

As it turns out, the biggest winner from Super Bowl 56 was not the Los Angeles Rams, but Coinbase and its ingenious TV ad. Marketers everywhere know that the simpler the ad the better, and Coinbase’s floating QR code that nostalgically reminded us all of the DVD era was the perfect combo of curiosity-piquing, non-complicated marketing that makes ads explode.

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