How Brand Partnerships Help the Tribeca Film Festival Entertain the Industry and the Public

Branded content arm works with companies all year to champion filmmakers

Nespresso set up a coffee bar and lounge with custom drinks brewed especially for the festival. Getty Images

The Tribeca Film Festival wouldn’t happen without the involvement of brands. The event, which celebrates its 18th anniversary this year, is almost entirely funded by brand partners and sponsors, like AT&T, Nespresso and Stella Artois. Ticket sales contribute to Tribeca’s revenue, but are vastly outweighed by brand sponsorships. And through Tribeca Studios, the festival’s branded content arm, these partnerships exist year-round, not just during the 12 days of the festival.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.