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The Super Bowl went to overtime for only the second time in history—giving brands even more real estate and a bigger audience.
This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS.
The only other time the Big Game went to OT was in 2017, when the Atlanta Falcons and New England Patriots squared off. That game drew the lowest ratings in 7 years when 111.3 million viewers tuned in.
At the time, a 30-second spot on Fox went for $5 million, compared to the $7 million per ad Super Bowl 58 demanded on CBS.
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