HBO Brings Lovecraft Country Into the Real World With Drive-In Event

Experiential powerhouse Giant Spoon builds an immersive yet contactless activation for the Season 1 finale

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HBO has already created influencer kits supporting Black-owned businesses and launched a virtual reality series to build buzz for Lovecraft Country, which was named Hottest New Show in Adweek’s 2020 Hot List issue. The network rounded out its months-long promotion of the supernatural drama series with an in-person drive-in experience for the Season 1 finale.

The network invited some 500 fans, influencers, celebrities and press to view the episode, titled Full Circle, at the Lovecraft Country Drive-In, held Oct.



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