Digital Storytelling

Google Created 2 Powerful Ads That'll Make You Emotional During the Oscars

One ties into My Octopus Teacher, the other tells a personal story of accessibility

In a vertical phone screen, a baby looks into the camera over his father's shoulder during a Google Meet chat with a caption saying He's growing so fast — "A CODA Story" shows how accessibility features keep a new father connected to his deaf parents.Google Brand Studio

By David Griner

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Even if you’re not emotionally attached to any of the contenders in Sunday’s Academy Awards, you might want to prepare to get a bit choked up—at least during the ad breaks.

Google has created two ads—one fictional and the other both real and deeply personal—that will air during the telecast. Each packs an emotional punch, showing how Google’s digital tools can help form and maintain bonds as the Covid-19 pandemic drags on. Both ads were created in-house by Google Brand Studio.

In

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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