Disney Sells Out Oscar Ads, Securing More Than $2 Million Per 30-Second Spot

In new format, on-air talent will throw to spots for 3 new movie trailers

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The 93rd Oscars will take place two months later than planned, during a pandemic that has seen TV award shows lose more than half their normally robust audiences.

But Disney still managed to sell out its Oscars advertising inventory ahead of the April 25 ceremony on ABC, bringing back all of last year’s top-tier “proud sponsors” and securing an average of $2-$2.2 million per 30-second spot, on par with last year’s rates.

The Disney ad sales team incorporated the “Bring Your Movie Love” theme of this year’s ceremony, rolling out a new format in which talent from three upcoming theatrical releases will talk about their favorite movie theater experiences during the telecast, which will transition into an ad pod that begins with an exclusive trailer for their upcoming movie in the A position.

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