Good Housekeeping Used Data to Create Its This Is Us-Themed Digital Issue

The outlet will spotlight a different TV series each quarter

If you’ve ever seen an episode of This is Us, you’ve likely fallen in love with one of TV’s most “goals” couples, Randall and Beth Pearson. When the NBC drama threw a wrench in their storyline this season and questioned the strength of their marriage, fans spiraled and tweeted their outrage.

Editors at Good Housekeeping noticed.

After seeing traffic spikes for all its This is Us-related content, and a good deal of interest in its coverage of other TV shows, the brand today released its first so-called special fan issue online with behind-the-scenes info, exclusive interviews with cast members and deep information for avid fans of the NBC drama.

As Hearst Magazines continues to prioritize using data (president Troy Young recently spoke with Adweek about how a new slack bot gives real-time stats on how well the company’s digital content is performing) and the company just named a new chief data officer, Good...



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