TV Upfronts

Fox Touts Live News, Live Sports and—Unlike Last Year—a Live Upfront Event

Ad sales chief Marianne Gambelli on everything from the writers strike to Tucker Carlson's departure

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Last year’s upfront week marked the first time in two years that the advertising community had gathered in person. But while all of the other upfront week presenters had live events, Fox’s presentation largely consisted of pre-recorded video.

This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its offering of sports, entertainment, news and streaming.

Marianne Gambelli, Fox’s president of ad sales, marketing and brand partnerships, said that 2022’s presentation planning happened while Covid-19 restrictions were still in place, and given that the company had previously had success with an all-virtual event, it minimized live elements in favor of taped segments.

“We were like, ‘Who’s going to come to New York? Who’s going to sit in a room with 2,000 people?’ Well, we were wrong,” Gambelli said.



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