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Fox Sports Will Air 6-Second Ads During NFL, Baseball and Soccer Games

It’s the first broadcaster to deploy the shorter spots during sports programming

The six-second ads will debut on America’s Game of the Week on Sept. 10. Getty Images
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By Jason Lynch

August 31, 2017

Six-second ads made their broadcast debut earlier this month, and now Fox Networks Group is ready to deploy them in its portfolio’s biggest moneymaker: NFL games.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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