Fox News’ 2021 Upfront Focuses on the Network’s Lighter Side—Including Streaming

Clients are seeking more lifestyle and entertainment programming

A year ago, Fox News Media ad sales chief Jeff Collins took a different approach to his upfront presentation after Covid-19 forced the cancellation of the company’s in-person event. Instead, the company pivoted to a news talent-led roundtable centered on answering marketers’ and agency partners’ questions about the then-emerging pandemic instead of selling advertising inventory.