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A year ago, Fox News Media ad sales chief Jeff Collins took a different approach to his upfront presentation after Covid-19 forced the cancellation of the company’s in-person event. Instead, the company pivoted to a news talent-led roundtable centered on answering marketers’ and agency partners’ questions about the then-emerging pandemic instead of selling advertising inventory.
Collins mixed things up yet again this afternoon, when he and his ad sales team presented Fox News’ upfront pitch to agency and advertising clients.
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