Fox News Media Taps Talent to Answer Advertisers’ Covid-19 Questions

The presentation was not designed as an upfront event replacement

A screenshot of a Zoom call with multiple faces
Network talent presented reporting and analysis on Covid-19's effects on public health, the economy and the election to advertisers Friday. Fox

Less than a month ago, Fox News Media’s ad sales division scrapped a March 24 upfront event due to early concerns about the emerging Covid-19 crisis. While the company doesn’t have plans to reschedule that upfront presentation any time soon, the network on Friday held a digital presentation for advertisers where Fox News Media anchors and contributors weighed in on the ongoing pandemic and its effects on the economy and the 2020 election.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.