Fox Joins Project OAR Consortium to Bolster Addressable TV Standards
Several top media agencies also named to advisory committee
Fox joins Project OAR's roster of other top TV companies, including Disney Media Networks, WarnerMedia, NBCUniversal, CBS, Discovery, Hearst Television and AMC Networks.
Fox
Project OAR received a boost today, with Fox Corp. joining its roster of TV’s biggest media companies. The consortium has also formed an advisory committee consisting of some of the largest media-buying agencies in the business.
