Fox Joins Project OAR Consortium to Bolster Addressable TV Standards

Several top media agencies also named to advisory committee

Fox logo for story on Project OAR featuring Fox programs
Fox joins Project OAR's roster of other top TV companies, including Disney Media Networks, WarnerMedia, NBCUniversal, CBS, Discovery, Hearst Television and AMC Networks. Fox

Project OAR received a boost today, with Fox Corp. joining its roster of TV’s biggest media companies. The consortium has also formed an advisory committee consisting of some of the largest media-buying agencies in the business.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.