For Some of the World’s Most Popular TV Dramas, the Viewer Can Determine How the Story Ends

Brazil's Globo Studios relies on focus groups to shape its telenovelas

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RIO DE JANEIRO—At Globo Studios, Latin America’s largest production facility and the world’s most prolific producer of TV dramas, 352 actors, 254 writers and 183 directors are under long-term contracts feeding a content beast of thousands of hours of programming every year.

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