You’re Finally Faster Than the Dog in Charming New Spot for Saucony

The daily run gets better in work from Forsman & Bodenfors

Finally finished first. Saucony

National Dog Day is coming on Aug. 26. While likely not intended to coincide with the “holiday,” a new ad for Saucony puts a furry, four-legged friend squarely in the middle of the action. While pets can end up being window dressing or a cute diversion in ads, a sheepdog in the spot promoting the running brand’s Endorphin Collection is the story’s foundation.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.