National Dog Day is coming on Aug. 26. While likely not intended to coincide with the “holiday,” a new ad for Saucony puts a furry, four-legged friend squarely in the middle of the action. While pets can end up being window dressing or a cute diversion in ads, a sheepdog in the spot promoting the running brand’s Endorphin Collection is the story’s foundation.
Each day, a runner heads out with her dog. As she returns, the pup bolts in, a triumphant winner in a daily race.